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Gotcha

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Gotcha

Gotcha's story is one of surfing, rebellion, and bold creativity. Here's a splash of what they are about. Gotcha was born in a Laguna Beach garage in 1978, by surfers Michael Tomson and Joel Cooper. They challenged the existing surf culture with a dose of punk rock attitude. No more endless sunshine and smiles, Gotcha brought a rebellious edge. Gotcha styles are loud with neon colors, irreverent prints, and mismatched patterns. Gotcha is afraid to take risks. Gotcha has built a whole culture around adventure, experimentation, and a rejection of the mainstream. Gotcha is now a household name among surfers, and soon after, a major player in the entire apparel industry. Gotcha helped turn surfing into a respected fashion category by making waves.