Squishable

Squishable

Founded in 2007 by Aaron and Zoe with zero toy experience, Squishable mastered one thing quickly: irresistible, huggable plush—then made it a mission to “make the world a cuter place.” Based in NYC, they’ve released millions of delightfully round critters, comfort-food characters, and fantastical creatures. A standout strength? Their fan-powered design process through Project Open Squish, community-submitted ideas become real plushies! On top of crafting cozy collectibles, Squishable gives back through charity auctions, monthly donations tied to fan photos, and support for artists and literacy initiatives. Whether you're after a mini snack plushie or a mega-sized creature, Squishable brings fuzzy, quirky joy to everyday life.