Satori Movement

Satori Movement

Satori Movement is a skateboarding company founded in 1998 with the goal of bringing a positive and sustainable perspective to the sport. The word "satori" comes from Japanese Buddhism and means "pure awareness" or "instantaneous enlightenment." Co-founder Craig Nejedly was reading a book by Dan Millman called The Way of the Peaceful Warrior when his fellow co-founder called him up with the idea to start a wheel company. Nejedly immediately said, "Let's name the company Satori!" And the rest is history.

Satori describes that magic moment in skateboarding when you pop your tail to do a trick and, in that moment, from mindless action to rolling away, you experience a blissful state of satori. Nothing feels better than rolling away from a hard trick! You have to let go of all thoughts and just do the trick. That is Satori Movement.

For decades, Satori has been a pioneer in bringing more sustainability to skateboarding and lifestyle culture. Satori was the first wheel company ever to figure out how to recycle used wheels. Urethane cannot simply be melted down like other plastics, so it took years of focus and innovation to develop the "Relife" recycled wheel program. Relife wheels are made with over 60% post-consumer recycled urethane. They are truly amazing wheels with a unique look and a quality, smooth ride. Satori also incorporates veggie oil into some formulas to offset the use of petroleum oil in urethane, as well as other innovative and sustainable approaches to manufacturing products.

Satori Movement strives to do its part to make the world a better place, one push at a time. Keep it rolling!