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hey-ruca
Hey Ruca is an artist-owned brand founded by Cecelia Perez. In Cecelia’s art, she blends California style with her identity and imagination. Rooted in the classic lowrider aesthetic and powered by the fierce energy of Chicana women, Hey Ruca brings together authenticity and timeless artistry with modern streetwear. Each piece tells a story of strength, beauty, and resilience, capturing the essence of nostalgia. Over the last decade, her work has spanned collaborations with The Hundreds, Modelo, MLB, NBA, brands under Zumiez, as well as vehicle trailer wraps and skateboarding projects. Hey Ruca proudly represents the new generation of the Chicana community and encourages self-expression through art and fashion