Santa Cruz Skateboards is based in Santa Cruz, California.
It was started in 1973. Northern California surfers, Rich Novak, Doug Haut and
Jay Shuirman formed NHS Inc. Santa Cruz is owned by Richard Novak, and is part
of the NHS Inc family. Santa Cruz' main products are skateboard decks and
wheels. Santa Cruz also produces snowboarding and surfing equipment under
their own specific companies.